Your website should work harder than you!

What your website can do for your ELT business

Let’s be honest—most ELT websites are glorified digital business cards. Flat, lifeless, and about as persuasive as a lukewarm cup of decaf. But it doesn’t have to be this way.

Your website can be your business’s best employee: tireless, charming, and conveniently mute. Whether you're teaching English from your the comfort of your home or running a full-on language school, your website should work harder than you do.

Below: what your site should do for you, depending on your ELT business model.

The Solo Online Teacher: You are the brand so your site should:

• Show your face – Be real, be credible, use video to show your authentic self.

• Flex your credibility – TEFL certs, testimonials, clients' success stories.

• Convert – Booking buttons, a clean calendar, and a lead magnet would work really well here.

• Collect emails – No opt-in? That student who found your site at 3 AM will forget you by sunrise.

The Language School

A school site should:

• Handle inquiries – Automated forms, auto-replies, providing answers to all FAQs.

• Offer crystal-clear course info – leaves your clients reassured that they can check stuff any time they need.

• Highlight your uniqueness – Why you? Why here? Why now?

The ELT course creator / content seller

When you’re scaling your site should:

• Run a proper funnel – From curiosity to checkout, don’t let them get lost in the process.

• Tease the goods – Sample resources, sneak peeks, freebies that hook.

• Make checkout as easy as possible – Fewer clicks, more success. The shorter, the better!

Your ELT business deserves a website that’s more than just “online.”

It should actively work for you—attracting leads, converting students, and showing your expertise.

Don’t let your digital storefront sit around like it’s on a sabbatical. Put it to work. Because unlike you, it doesn’t need sleep, snacks, or validation.

If your ELT business is stuck in “invisible mode,” it’s time to upgrade. Whether you’re a one-human show or managing a team of teachers, your website can (and should) work harder than your coffee machine.

Need a site that attracts, converts, and works for your business model?
Let’s talk. I can help you figure out what’s working, what’s broken, and how to fix the tech behind it.